Business Ideas 2023 - which business idea will be yours? Tips and 36 examples!
By Awujoola Olumide Peter updated 12th May 12, 2023
What characterizes a really good business idea? Do you want to
start your own business but don't know what to do? We give you tips on what to think about when
thinking about a business idea and offer 33 prepackaged business ideas that can
become your company. Take them straight - or use them as inspiration when
you develop your own business idea.
What is
a business idea?
The business idea,
alongside things like the
business plan and liquidity budget, belongs to one of the most important components
of a company. What then characterizes a good business idea? Here are
some questions to ask yourself when evaluating your ideas:
- Does
your product or service meet a real need?
- Is
your business idea right now, is the market ready?
- Is
your product or service completely unique, or does it have a unique twist
that sets it apart in the market?
- Can
your business idea last over time, or is it at risk of quickly becoming
obsolete?
- How strong is your business
idea? How stable would it be during, say, a recession?
When starting a
business, you often don't have to look that far to find an initial direction
for your business. What are you, your friends, neighbors, and family
missing? What are you interested in or what would make your everyday life
easier?
Start your own business – Tips & checklist (big guide)
What
characterizes a good business idea?
A smart business idea fills a gap in the market
A classic definition of
a smart business idea is that your product or service should fill a gap in the
market by meeting a need that no one else has met yet. This can be easier
said than done in today's world, as "most things have already been
invented". However, this type of business idea is rare among
business startups today.
You don't just have to look for business ideas that don't
exist
But a business idea does
not have to be revolutionary to work. Sometimes it is enough to further
develop a proven business idea. Ikea is a good example of
this. Kamprad's business idea was far from unique - furniture has been
manufactured and sold for a long time. What was instead unique was the
logistics - by letting the customer assemble the furniture themselves, a lot of
advantages opened up in terms of logistics, storage, and distribution - which
enabled a lower price.
New business ideas are often "old"
Many of the very latest
and most famous business ideas have emerged from the new sharing
economy. Here, too, we find traditional business ideas that have been
modernized. Examples are Airbnb, which is actually a form of the hotel
business, and Uber, which when it comes down to it is actually a kind of taxi
company. They fulfill the same needs in the market but in a completely
new way. You can say that the business idea is quite similar, but the business model differs significantly.
Business Ideas 2023 – 36
proposals
Here we have compiled
our free tips on business ideas for 2023. Here you can find everything from
simple business ideas, business ideas for those who want to work from home to
more advanced business ideas. Feel free to be inspired by them, or steal
them outright!
Simple business ideas with a shorter starting
distance
Consultant - turn what you already know into your business
idea
Have you accumulated
experience in a particular field over a long period? Then you can
become a consultant - and turn your expertise into a business idea. Are
there already many consultants with your skills? No problem – just find an
entrance that makes your consulting business unique. For many, becoming a
consultant is the gateway and the easiest way to their own business. Also
suitable if you want to try your own business through so-called
self-employment.
Traditional profession with a twist
Consider whether you can
do your own thing by adding an extra twist to a traditional profession that you
already master. Cycling The Plumber is a good example of such a
thought-provoking business idea. The company combines a traditional
profession with an environmentally friendly mode of transport - which also
saves time both for their customers and themselves. Even Something
Borrowed is doing its own thing, by offering clothing rental online.
Children’s party fixer
Do you love balloons,
chocolate balls, and fishing ponds? Children do too, but not always their
parents. A party fixer who arranges coffee, table setting,
decoration, games, and most importantly - cleaning afterward, is the dream of
many parents. And children's parties are held at all times, all year
round, so you never run out of orders.
Conduct franchise operations
A simple way to test
life as your own. Here you don't have to think about the business idea at
all, as there is a clear business model and business idea from the start!
Do something for all parents
This is a group that never
stops looking for products and services that make life more fun and
easier. There are a multitude of different entry points here, everything
from self-designed products to babysitting or smart solutions for, for example,
travel.
Turn your hobby into your business idea
As a reaction to mass
production, today we appreciate handmade things that are homemade and
preferably in natural materials. We want locally produced and
environmentally friendly products. Maybe you can turn something you
already do and love into your business idea?
Read more
about starting a hobby business
Personal chef
There are many families
where both adults work full time and do not want to spend their time either
cleaning or cooking. If you are a good cook, you can cook for them and
charge for the service in your own business. The start-up cost is low and
you can keep your costs down by buying the products you need in step with the
assignments you receive.
If you want to niche
yourself, you can offer organic, gluten-free, or locally grown, for
example. You can certainly come up with more specialties if you are good
at cooking. You need to be aware of the laws and regulations that apply to
cooking and handling food.
Business ideas for those who want to
work from home
Drop shipping – run e-commerce without your own warehouse
If you have a knack for
online marketing and search engine optimization, but don't dare to build up a
large inventory, dropshipping can be a good option. Dropshipping is a way
to get started with your own webshop - without having to invest in inventory
costs and product purchases. The supplier provides it for you!
Read our complete
guide on dropshipping!
Trainers online
Do you have specialist
knowledge and a pedagogical streak? Then it might be time to sell your
knowledge online! Today, there are thousands of opportunities to easily
reach out to many people with very niche knowledge on different
platforms. Web courses, YouTube channels,s or email schools are all various
examples of how you can reach out with your knowledge to others.
Pearl plate artist
Funny works of art are
always on the wallpaper. So why not pearl plates? You can create
beautiful paintings, practical accessories for the home, fun gifts, and much
more! Only your creativity sets the limits.
Tip! More
ways to make money from home
Create chatbots
In the past, it was a
website that every company wanted. Now almost every major company needs a
chatbot. Chatbots allow companies to communicate with their
customers, collect data and improve their marketing and interaction with
customers.
There are many different
kinds of chatbots, some of which are connected to Facebook's messenger and
others to the company's website. What you choose to offer your customers
depends on your skills. You can learn the simplest ones via free programs
and the more advanced ones you need to be able to program.
SEO Consultant
Today, every company
wants to be at the top when their customers Google services or products that
their company offers. You who have a solid grasp of meta descriptions,
page titles, and keywords can sell your services to companies that need online
marketing.
App Developer
If you are a good app
developer, there are two tracks you can choose from when you want to start your
own business. Either you sell your services to companies that want apps
for different purposes. You then work as a consultant and sell your
services per hour or per project.
Or you can come up with
your own app idea that you launch. But the competition for users is
fierce, so it is important to have a really good idea and to market the app in
a good way. The advantage of having your own app is, of course, that if it
gets used well, the app can generate passive income - you can receive income
long after you stop working with it.
Create websites
Are you a web developer
and a fan of, for example, WordPress? Then your business idea could be to
create websites for companies. The market here is far from saturated - up
to four out of ten small businesses lack a website!
Start affiliate business
Perhaps the business
idea with the shortest starting distance and where you can basically always
work from home. When you are an affiliate,
your business idea is to earn a commission on the traffic, leads, and business
you generate for your partner.
Tip! Read
more about affiliate marketing
New and successful business ideas in
hot industries
Recycling and upcycling
Recycling and environmental
thinking are totally up to date. It is particularly popular to recycle and
at the same time create something new. Bags from worn-out jeans, mirror
frames from old windows, and lanterns from jam jars are just a few examples of
upcycling.
10 characteristics that
distinguish an entrepreneur
Circus performer
Entertainment. A
circus performer livens up any gray day. Start your own circus performer
and perform at children's hospitals, nursing homes, company parties, or just in
a park somewhere. It will surely be appreciated by everyone.
Sharing Services
In the sharing economy,
the number of sharing services has literally exploded and new ones are coming
all the time. There are lots of things that we own but only use
occasionally and then it is perfect to be able to rent out the car, boat, or
lawnmower to someone else during that time. Your business idea will be to
be the link between the person who wants to rent and the person who rents
out.
Digital PT
The health trend is
strong and we exercise like never before. More and more people also want a
coach who supports and helps them in their training. The trend of remote
digital coaching has, for obvious reasons, flourished since the corona crisis
occurred in 2020.
If you are an expert in
exercise and what food to eat to perform at your peak, this could be your
business idea. Many digital PTs sell ready-made diet and exercise plans
and you can also supplement by selling exercise products that you sell online.
Subscription boxes
Today you can subscribe
to everything possible, such as coffee, make-up, pet food, and
lenses. Subscriptions to various products and boxes are coming more and
more, and for those of you who want to start your own business, there
are endless possibilities to tailor a subscription offer to your customers.
Organic
The demand for organic
goods is so great that it is almost no longer a niche within, for example,
food, but more and more stores have it in their regular range. But our
quest for everyday life free of harmful chemicals means that there is a demand
for, among other things, scented candles, clothes, textiles, and organic beauty products.
Activity holidays in Sweden
The remaining trend is
that we want an active holiday - and more than ever we want to holiday in
Sweden. Exercise, yoga, hiking, dancing, and healthy cooking are some
of the activities that are in demand on the trips. Those of you who want
to start your own business have the opportunity to catch on to the trend and
only your imagination sets the limits to what activities and trips you can
offer.
Online gifts
More and more people buy
gifts online. It is simple, quick, and easy to get to the
recipient. Your business idea will be to offer home delivery of wrapped
packages and gifts directly to the recipient. You can decide for yourself
whether you want your customers to be able to choose packaging or you can let
them choose paper, tape, and card on your website and then immediately see the
result of the finished wrapping.
Food trucks
A food truck is like a
small truck with restaurant equipment. The phenomenon appeared in the
Swedish food scene a couple of years ago when the city of Stockholm decided to
experiment with temporary permits for food trucks. The experiment turned
out well and the trend of food trucks spread in Sweden. Often the food
trucks are niched on a certain type of food, so which food becomes your business
idea is entirely up to you and only your imagination sets the limits.
Self-development
There is a great
interest in feeling better and developing ourselves. Motivational
speakers, coaching and self-help books are more in demand than ever. Are
you good at helping and coaching others in terms of personal development and
career? Can you imagine lecturing, writing books, and holding
seminars? Then maybe this is something for you.
Wedding Planner
We spend more money than
ever on our weddings and more and more people also want help with the
planning. A wedding coordinator is a professional at weddings and takes
care of the details, knows local suppliers, and fixes problems and this becomes
your business idea.
Healthy fast food
Fast food no longer
equals junk food. You can start your own business and offer healthy and
locally produced fast food. If you want to niche yourself even more, you
can target only vegetarian fast food.
Digital healthcare services
Digital care services
such as Kry and doktor.se have grown significantly in Sweden in recent
years. Many people find it convenient to be able to get help without going
to a hospital, a health center, or a psychologist's office. The future will
probably include even more of these services and much that previously required
a visit can now be managed digitally. If you have the right skills, there
are great opportunities here.
Stylist
Are you good at beauty
and style? Then you can start your own as a stylist. A stylist works
with selecting clothes, make-up, and the like for people who are seen in
public. It can be, for example, TV presenters, bloggers, artists, and
influencers.
Often the stylist works
together with others such as make-up artists, hairdressers, and various
representatives of fashion and jewelry companies. Being a stylist is a
job that varies depending on the assignments you get, but many are
self-employed.
Influencers
Do you have a lovely
personality? A particular interest in something? Then you can become
an influencer. Youtube clips, Instagram posts, and blogs are some of the
tools influencers use to share themselves and their surroundings. If
you have enough followers within a target group that is interesting for the
companies, you can charge for collaborations and advertisements. This a good
business idea for young people who are often themselves in the target group!
Read here about
how to start a sole proprietorship or how
to start a limited company, the two most common forms of business.
UF company's business ideas
A good source of
inspiration for business ideas is to keep an eye on the UF
companies. Here, creativity flows and innovative business ideas are
created on an assembly line. Here are some of last year's winners!
CAN Marketing UF
This UF company's idea
was to refurbish trash cans and create a surface for marketing them. Won in the categories "Innovation of the Year",
"Service of the Year" and "UF Company of the Year"
Kids4Future UF
The business idea is
based on an educational children's book with self-illustrated pictures to teach
children about how they can contribute to a better environment. Won in the
"Business Plan of the Year" category.
Pipers Grilles UF
A classic business idea
based on dairy craftsmanship in the form of grilled cheese from organic,
locally produced milk. Winner in the "Craft of the Year"
category.
Upcycles UF
Upcycle's business
concept is to recycle abandoned bicycles in apartment buildings. Winner in
the category "Sustainable UF company of the year".
Break The Silence UF
The winner in the
category "Social Entrepreneur of the Year" produced a book to reduce the number of suicides.
In our digital world UF
With the instruction
book that aims to help the older generation with technology and IT, this UF
company won the "Product of the Year" category.
The
editors
In the editorial office, experts, journalists, and writers work to produce up-to-date, interesting, and important information for you as an aspiring, new, or experienced entrepreneur. Our articles are fact-checked and updated on an ongoing basis. Should you nevertheless discover inaccuracies, please contact us!
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